About.com Makes Big Leadership Changes As It Zeroes In On Native Advertising And Social

About.com has been around since 1996, but nearly 20 years later the company is undergoing a relatively large shakeup. Just recently, Neil Vogel took over as Chief Executive Officer to revamp About.com for today's internet, complete with social and a fresh look. But he's not the only new face on the payroll: Scott Kim, originally from About.com's sister site Ask.com, will now take over as Chief Operating Officer, while Alex Ellerson will head up Content at the SVP level. Meanwhile, About.com also brought on Aol's Matthew Knell as Vice President of social media and community strategy.

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